The best non toxic, eco friendly, and green beauty boutiques (aka where I could browse/scroll for days).
Although it is certainly gaining traction in the mainstream skincare and beauty world, (see here and here), eco beauty remains somewhat niche, hard to track down, and oftentimes confusing for many people looking to clean up their routine. Let’s face it – we’re not all chemists. I certainly am not and while we may know that there are certain ingredients/chemicals to avoid putting on our skin, others remain elusive, oftentimes with contradictory findings. Honestly tracking them all down and researching each ingredient individually is just a tad exhausting for most people, myself included. That is why I turn to specific green beauty boutiques that I trust to do most of the curation for me. There are certain stores, which I have highlighted below that I know source only the finest eco beauty and skincare brands. They have done the research for you so that you can rest assured when shopping – all of the lines utilize non-toxic, good for you, and eco friendly ingredients. Better yet, these retailers have excellent online sites, because unless you are lucky enough to live in one of the few cities where their brick and mortars are located – it can be challenging to track down a wide selection of quality green beauty products. Read on below for my top picks as well as some details on what makes each of these stores a positive shopping experience. Warning – apologies in advance if things end up getting a little spendy!
Credo Beauty – You are probably sick and tired of hearing me ramble on about this one, but I truly love it as a mecca for all things eco beauty related. I have shopped here many times both in store and online and find that they have one of the best selections around – everything from Lily Lolo to Kypris, and Indie Lee. Their staff is super knowledgeable, if you ever have a question on color matching or formula shoot them an email and you will have an answer shortly. Also, the Clean Beauty Swaps page on their site is an easy method to quickly track down alternatives for some cult mainstream beauty and skincare products.
Follain – I was so sad when they closed their stand here in DC at Union Market, as I was certainly a regular. However, I have heard that their stores in Boston and New York are absolutely beautiful, definitely check them out if you get a chance. Follain recently relaunched their online site and it is incredible – so simple to navigate, with a new personalized quiz feature. After obtaining results for your skin type and preferences, the entire site is curated to suit your specific needs and they provide very specific product recommendations. I also appreciate how they describe their approval process and ingredients are clearly portrayed on each page. Furthermore, some of my favorite lines like Jane Iredale and Kjaer Weis can be found here.
The Detox Market – Based in LA, I have never been to their store, but have read great reviews. I can say that the online shopping experience is excellent here as well. Again they are happy to answer any questions you may have if you send them a quick note and they almost always have some form of discount going on (a definite bonus as green beauty does not get marked down all that often). Be sure to follow along on their Instagram to make sure you don’t miss out on a sale. I have also utilized their sample program quite a few times when searching for the correct shade/formula. You can tack on four samples to test out with any order – something I find especially helpful for products like concealer and foundation, which can be notoriously challenging to color match online.
Be Clean – A relatively new to me gem that can be found right here in DC. The owner, Becky, is super warm, kind, and knowledgeable. She actually introduced me to Gressa’s minimalist foundation, a new superhero product of mine (post coming soon!) She has a very thoughtfully stocked assortment of products including Josh Rosebrook, LilFox, and Axiology. Other treasures can be found here as well such as sustainably crafted jewelry, cosmetics cases, and even blankets. Originally located at the artist studios, 52 O Street, they are making some changes and just announced that they are moving to a larger space in Georgetown this summer! Follow along on Instagram for all of the updates. If you don’t live near DC, Becky also has a lovely online shop that is easy to navigate and features the same meticulously curated selection. Yet, if you do live in or around the District, I highly recommend stopping by yourself and meeting with Becky in person. She will take her time and help find the products that suit your needs perfectly – it is a really fun way to spend an hour and will ensure that you don’t leave with any regrets.
I hope this post helped clear up some of the mystery surrounding where to find green beauty. I know there are so many variants and brands claiming to be naturally sourced that it can be hard to know who to trust! Leave me a message in the comments below if you’ve found any other sites that you love shopping at for all things eco beauty/skincare related.